Social Media Specialist

80753 - Social Media Specialist

This Social Media Specialist will report to the Digital Communications Manager and will work within the Human Resources directorate based in our London office. You will be a permanent employee.

You will attract a salary of £40,000.00 and a bonus of 7.5%. This role can also offer blended working after probationary period (6 months) - 3 days in the office and 2 remote

Close Date: 04/05/2025

We also provide the following additional benefits

• 25 Days Annual Leave plus bank holidays. 
• Reservist Leave – Additional 18 days full pay and 22 unpaid
• Personal Pension Plan – Personal contribution rates of 4% or 5% (UK Power Networks will make a corresponding contribution of 8% or 10%)
• Tenancy Loan Deposit Scheme, Season Ticket Loan
• Tax efficient benefits: Cycle to Work, Home & Tech, and Green Car Leasing Schemes
• Occupational Health support
• Switched On – scheme providing discount on hundreds of retailers’ products
• Discounted gym membership
• Employee Assistance Programme

Job purpose

UK Power Networks is looking for a social media specialist to lead on the implementation of our digital and social media strategy.

Through this role you'll help tell our story through compelling social media content to external audiences, boosting follower volumes and customer engagement. From pioneering industry-leading innovations to caring for vulnerable customers during power outages, each day brings new and diverse challenges. You could write a post about our work to support local school sports or coordinating films to be posted on social media following a national conference.

Principal responsibilities

• Create daily content (original text, images, video) that builds meaningful connections with customers and important partners
• Improve company pages within each platform to increase visibility of our social content and increase follower growth
• Build social media strategy - platform determination, benchmarking, messaging and audience identification
• Optimise content using analytics, competitor and trend analysis, market research, and data to ensure timely, relevant content. Monitor customer engagement and produce monthly performance reports highlighting goals.
• Create weekly and monthly editorial schedules, including coverage of awareness days
• Network and build connections with important partners across all levels of the organisation to collaboratively create social media content and informative campaigns for their respective areas
• Create engaging video and graphic content to suit channels
• Track the performance of customer engagement and topics through analytics, to improve campaigns and improve

• Establish networks of industry professionals/influencers on social media
• Monitor all social media content and moderate all user-generated content and resolve customer issues when needed
• Availability respond to occasional major incidents and storms when they occur

Skills

• We ask that you can interpret complex issues and distil main points into creatively compelling narratives that grab the audience's attention
• Exceptional written and verbal skills with a keen eye for accuracy
• Excellent partner engagement skills with the ability to manage expectations through strategic reasoning
• Video editing, photographic and graphic design skills.

Experience

• Two years' experience in a similar social media / digital role
• Experience creating and delivering high quality corporate social media content. You will be asked for examples of content, campaigns, and strategy at interview
• Excellent understanding and prior use of social media such as Twitter, Facebook, LinkedIn, TikTok, Instagram and SnapChat.
• Experience with running successful paid social media campaigns, demonstrated through measurable success metrics
• Have an established like-minded network of social media professionals to call on to ensure best-in-class adoption of latest tactics and techniques, staying up to date in a fast-changing world.

UK Power Networks is a Top 25 'Best Big Company to Work For', a Platinum-level Investor in People, a multiple winner of Utility of the Year. As the UK moves towards Net Zero and more electric transport and heating, this is a great time to join our business.

Health & Safety Responsibilities

Managers and supervisors carry both legal and company responsibilities for ensuring the health and safety of their employees, those under their control and those who might be affected by the work undertaken, i.e. public, visitors and employees of other organisations. This includes briefing individuals working for them and ensuring there is the necessary understanding, competence and application of requirements to work safely and without harming the environment.

Employees will ensure they understand the health and safety risks involved in their work activities and their responsibility to apply the controls needed to manage those risks to acceptable levels. Similarly where work activities can have an adverse impact upon the environment, and where there are legal requirements, employees will understand those impacts and the controls they must ensure are applied.

If in doubt ask!

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

If you have any queries in connection to this vacancy or your application, please contact us at careers@ukpowernetworks.co.uk quoting the vacancy reference number and a member of the team will get in touch with you as soon as possible.